What Networking Isn’t
What if I told you that networking isn't about collecting business cards or schmoozing at cocktail parties? It's about building genuine connections, sharing knowledge, and helping others.
I remember meeting Susan Brunstrum through a mutual friend, Stacy. Susan had just moved from the suburbs to the city, and Stacy thought some of her downtown friends would hit it off with Susan. We did!
A short breakfast in our neighborhood turned into a long-time friendship, sharing meals, career tips, and life milestones.
I think Susan is one of the best connectors - and she also works hard on making networking fun.
The Art of Connecting
Susan has always considered herself a connector, not a networker. The distinction is subtle but significant. She believes that networking often implies a transactional approach, where people are seeking something specific. Connecting, on the other hand, is about building relationships based on mutual respect and shared interests.
A Personal Journey
Susan always had a passion for design. But when it came time for college, architecture school was too expensive, and so she pursued marketing instead. Still, design was always on her mind.
The design business is a very difficult business to break into. However, she was determined. Susan took classes, went to seminars, and met Lauren Seaman, a seasoned designer who took her under her wing. She was fortunate that he shared this time, expertise, and encouragement, helping her navigate the challenges of starting out in a new industry.
Lauren's generosity inspired her to pay it forward. She’s always believed in the power of helping others, and found that the more she gave, the more she received.
Susan’s Tips for Effective Networking
Be Genuine: Authenticity is key. People can spot a fake a mile away. Be yourself, and let your personality shine through.
Listen Actively: Pay attention to what others are saying, and ask thoughtful questions. Show genuine interest in their stories and experiences.
Share Your Knowledge: Don't be afraid to share your expertise with others. Helping others is a great way to build goodwill and strengthen relationships.
Follow Up: After a networking event, send a quick note or email to thank people for their time and to continue the conversation.
Be Patient: Building strong relationships takes time. Don't expect immediate results.
Tips on Overcoming Networking Anxiety
If you're feeling anxious about networking, remember that everyone feels this way at times. Here are a few tips to help you overcome your fear:
Start Small: Begin by networking with people you already know, such as friends, family, and former colleagues.
Practice Active Listening: Focus on the other person and ask open-ended questions.
Prepare a Few Conversation Starters: Having a few topics in mind can help you feel more confident.
Don't Be Afraid to Say No: It's okay to decline invitations if you're feeling overwhelmed. However, getting out there on a regular basis is important.
Remember, networking is a skill that can be learned. By practicing these tips, you can build stronger relationships and achieve your professional goals.
Want to help your team level up their networking skills to improve their work performance, contact me at janvkostner.com. I offer workshops with actionable tips to help everyone improve.
